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N’atastoria has brought the authentic taste of Italian cuisine to Sharm El Sheik. Locating a business in another country also means integrating with the local culture, respecting its differences, and finding common or similar features. That’s the concept we wanted to translate into design elements.
We at Aurora designed a new system of glyphs and shapes inspired by the sun rays, sea, pyramids, desert dunes, moon, door and window arches, combining them freely with no constraints.
We also added some gold details inspired by Egyptian treasures and artifacts to give some light and preciousness to the products.